What We Do

A specific issue needs consumer insights or market research expertise, but you lack the resources or skills, or you just lack time?

We can offer you
flexible services
for your market research
and marketing challenges:

• Qualitative research: full project management
• Ad-hoc assistance with qualitative research tasks (e.g. consumer interviews, report writing…)
• Interim research consultant (e.g. replacing a researcher on maternity leave)
• Workshops to translate insights into brand strategy and actions
• Training and coaching junior researchers
• Interim consumer insights or market intelligence manager

We assist the translation of findings into implementation for brand strategy and actions (cf. brand positioning, proposition, target(s), product and price, communication, channels…)

• Reports with clear marketing recommendations
• Activation workshops with marketers
• Follow-up of the marketing translations (evaluation, optimization…) 

We have ample experience in a wide variety of categories and themes, both B2C and B2B – for major international as well as small but great brands and companies:

• FMCG (food and non-food)
• Finance and insurance
• Retail
• Mobility/transport, automotive
• Telecom
• Health/pharma
• Media

• Tourism and leisure 
• Public services (local, national, EU…)
• Charity
• Home
• Fashion
• And many more…  

We have interviewed an interesting diversity of people and targets:

• Not only consumers but also businesses, professionals and employees
• Not only adults but also kids and teens as well as senior citizens
• Parents, mothers and fathers (to be) 

We can and like to do this all around the world: 

• As we are very experienced in international and multi-country research, and can rely on an international network
• From Belgium to Europe extending to all 5 continents