Professional DNA 

Autonomous, dynamic multi-tasker,
empathetic, culturally open-minded,
self-motivated, action-oriented,
hands-on project manager
and results-driven

 

 

 

 

 

 

 

 

Work Values

Flexibility:

flexible in rendered service, while following societal changes

Personalization:

service is not just personal but fully tailored to your needs

High Quality:

even as an expert better insights and results are always the objective

Affordability:

cost-efficiency with no impact on quality

   

Empathy:

the only way to approach consumers – and clients, you

Teamwork:

working together with clients or interim colleagues is fun

Motivation:

simply loving the work,
just like you do

Core Research and ‘See’ Skills

 

01. 

Translate business issues into the appropriate research approach

 

 

02. 

Develop interview guides that tackle the relevant issues                                                      

 

03. 

Listen carefully to consumers / customers to understand what really makes them tick

 


04.

Apply the appropriate qualitative research methodologies adapted to the issue or need: 

  •  Face2face interviews and group sessions
  •  Ethnography (in-home visits…)
  •  Online research (e.g. diaries and blogs, communities…)
  •  Observation (e.g. in shops), desk research…

 

05. 

Extract relevant insights from interviews as well as from observations, reports and data

 

06. 

Transfer findings into useful reports and clear presentations

 

07. 

Translate learnings into what it means for brand strategy, communication, development, etc.