Autonomous, dynamic multi-tasker, empathetic, culturally open-minded, self-motivated, action-oriented, hands-on project manager and results-driven
Work Values
Flexibility:
flexible in rendered service, while following societal changes
Personalization:
service is not just personal but fully tailored to your needs
High Quality:
even as an expert better insights and results are always the objective
Affordability:
cost-efficiency with no impact on quality
Empathy:
the only way to approach consumers – and clients, you
Teamwork:
working together with clients or interim colleagues is fun
Motivation:
simply loving the work, just like you do
Core Research and ‘See’ Skills
01.
Translate business issues into the appropriate research approach
02.
Develop interview guides that tackle the relevant issues
03.
Listen carefully to consumers / customers to understand what really makes them tick
04. Apply the appropriate qualitative research methodologies adapted to the issue or need: Face2face interviews and group sessions Ethnography (in-home visits…) Online research (e.g. diaries and blogs, communities…) Observation (e.g. in shops), desk research…
04.
Apply the appropriate qualitative research methodologies adapted to the issue or need:
05.
Extract relevant insights from interviews as well as from observations, reports and data
06.
Transfer findings into useful reports and clear presentations
07.
Translate learnings into what it means for brand strategy, communication, development, etc.